Seeing is Believing, a collaboration between Standard Chartered and the International Agency for Prevention of Blindness (IAPB), is a global initiative to help tackle avoidable blindness. It raises funds for investment in eye care projects that have long-term impact in areas of high need. Since 2003, Seeing is Believing has raised over USD79.4 million for blindness initiatives. As part of the Seeing is Believing programme, Standard Chartered pledges to match all donations until the target of USD100 million is reached. In 2013, Standard Chartered pledged an additional USD20million to The Queen Elizabeth Diamond Jubilee Trust to support its programme to eliminate avoidable blindness.